Not everyone is a rock expert, so here is your weekly Thursday primer on the events and happenings that shaped Rock and Roll from J.A. Bartlett of the Hits Just Keep On Comin'...
"Rock 'n' roll smells phony and false. It is sung, played, and written for the most part by cretinous goons. . . the most brutal, ugly, desperate, vicious form of expression it has been my misfortune to hear."
So said Frank Sinatra to a Congressional committee in 1957. While Sinatra gained a reputation as one of rock's foremost opponents, it didn't last. And in fact, by 1957 he already had more in common with the early rockers than he might have been willing to admit.
Sinatra burst on the music scene in 1939 as a 23-year-old big-band singer. On December 30, 1942, he made his first live appearance as a solo artist at the Paramount Theater in New York City. The show attracted a horde of teenage girls who wore poodle skirts and white socks, which they rolled down their ankles. They were nicknamed "bobby-soxers," and Sinatra was their hero. When he hit the Paramount stage, he was completely unprepared for their reaction. He said later, "The sound that greeted me was absolutely deafening. It was a tremendous roar. Five thousand kids, stamping, yelling, screaming, applauding. I was scared stiff. I couldn’t move a muscle." The roar shocked the musicians backing Sinatra as well, including bandleader Benny Goodman, a musician familiar with enthusiastic crowds. Even he had never seen anything like it.
At show after show throughout 1943, Sinatra was greeted by the same reaction. A return engagement at the Paramount in October 1944, after Sinatra had scored a string of hits and appeared in a couple of movies, drew a crowd of nearly 35,000 female fans, and it took the police to disperse them. Cultural observers were baffled. No singer had inspired this kind of reaction before. Was it a form of madness, or immorality? Were the bobbysoxers a class of juvenile delinquents on the rise?
Not really. The screaming and swooning of the bobby-soxers was, in fact, the sound of a generation being born. The concept of the teenager as a demographic group, no longer children but not fully adult, didn't exist yet. It wouldn't be fully formed until the 1950s, when marketers realized that teenagers had untold disposable dollars to spend. The bobby-soxers were the first manifestation of this new generation. Their reaction to Sinatra would be repeated in the reaction of young female fans to their musical idols from Elvis to the Beatles to the Backstreet Boys to the next American Idol and beyond. And every time you find yourself in a pre-concert crush, you're experiencing something that began with Sinatra more than 60 years ago.
Sinatra eventually made his peace with rock music. Only three years after his "cretinous goons" remark, he founded Reprise Records. That label would eventually be home to Jimi Hendrix, Neil Young, the Kinks, Fleetwood Mac, and others, although not until after Sinatra had sold the label to Warner Brothers. The last two albums he made before his death, Duets (1993) and Duets II (1994), featured him singing with a wide array of performers he might previously have shunned, including Bono, Chrissie Hynde, Jimmy Buffett, and Neil Diamond. And when he died (11 years ago this month), he was still numbered among the top four musical icons of all time, alongside Elvis, the Beatles, and Bing Crosby, even though rock, the music he once claimed to hate, had long since conquered popular music.
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